During the 14th Five-Year Plan period, China's agricultural production has entered a new period dominated by mechanization.

China's agricultural production has shifted from relying mainly on human and animal power to relying mainly on mechanical power, and has entered a new period dominated by mechanization. During the "14th Five-Year Plan" period, the work of agriculture, rural areas and farmers has entered a new stage of comprehensively promoting rural revitalization and accelerating agricultural and rural modernization. It has put forward new and more urgent requirements for agricultural mechanization, and has also brought new development opportunities for agricultural mechanization.

Around the weak links such as double-season rice mechanized seedling raising and transplanting, corn machine harvesting in hilly areas of southern China, water-saving irrigation of winter wheat, potato machine harvesting, summer soybean no-tillage sowing, corn and soybean strip compound planting, as well as production mechanization suitable for ratoon rice in rice areas, corn and potato in hilly areas of southwest China, soybean in southern China, highland barley, etc., promote the research and development of applicable machines, improve the adaptability and reliability of machines, strengthen the integration of machinery, summarize and promote appropriate technical routes and solutions.

By 2025, the mechanization rate of rice planting will reach 65%, the mechanization rate of potato planting and harvesting will reach 45%, and the level of mechanical harvesting of southern corn and soybean models will be significantly improved.

The agents of agricultural mechanization industry are mainly concentrated in North China, Northeast China, West China and other regions, where the market demand is large and the sales network of enterprises is relatively dense. The Internet channel is already a channel for brands from all walks of life to compete with each other. Agricultural mechanization has also changed in terms of sales and services, and has begun a full range of marketing, channel management, and product innovation. competition.

Compared with the developed countries in the United States, Japan and Europe, my country's agricultural mechanization rate still has a lot of room for improvement, and there is a big gap in the mechanization rate of some single varieties. With the advancement of the reform of the rural land system, the intensive management of rural land will be carried out in a wider range, which will promote the development of large-scale agricultural machinery and bring agricultural mechanization into a new period of rapid development.

The huge market space of China's agricultural mechanization industry has not only attracted the attention of some predators in the domestic equipment manufacturing industry, but also attracted the attention of foreign giants such as John Deere, AGCO, Kubota, Yangma, etc., who have set up camps in China through factories, joint ventures, mergers and acquisitions and other ways to enter the Chinese agricultural machinery market on a large scale.

According to the analysis of China Research Institute's "2023-2028 China Agricultural Mechanization Industry Competition Analysis and Development Prospect Forecast Report", with the continuous renewal of agricultural machinery technology towards the middle and high-end level, the rapid advancement of industrialization and urbanization, and the deepening of the transformation of digital, information and intelligent high-end agricultural machinery products, the market scale of China's agricultural mechanization industry is steadily expanding. According to the data, in 2022, China's agricultural machinery market size of about 561.1 billion yuan, an increase of 6.71.

With the development of economy, the market space of low-end agricultural machinery products will become smaller and smaller, the competition will become more and more fierce, the price competition will occur frequently, and the price will show a downward trend. The high-end agricultural machinery market capacity will continue to increase, if domestic enterprises do not carry out industrial upgrading, quickly cut into the high-end market, the future development prospects are worrying.

AGCO was founded in 1990 and is headquartered in Duluth, Georgia, USA. As a young "post-90s" enterprise, AGCO maintains its innovative vitality and grows rapidly through continuous mergers and acquisitions. It is its responsibility to achieve profitable growth through excellent customer service, innovation, quality and commitment. At present, the main sales market is Europe and the Middle East, Asia Pacific and Africa accounted for the least.

1. Overview of the development of agricultural mechanization industry in Asia and other countries

At present, Japan's field operations have all been mechanized from ploughing, sowing to harvesting, and its breeding industry has also been mechanized and intensive. In recent years, in order to meet the needs of expanding the scale of operation, Japanese agricultural machinery has paid great attention to the development of large-scale high-performance agricultural machinery, and at the same time, it has paid attention to the development of small-scale agricultural machinery suitable for small-scale operation, elderly farmers and women.

2, Asian region and national agricultural mechanization industry development environment analysis.

Japan is a country surrounded by the sea. Its arable land is small and scattered, while mountains and hills account for 70% of the total area of Japan. Looking at the world, this is a pretty scary data. Although the terrain is complex and the plots are small and scattered, the level of agricultural mechanization in Japan is quite high. According to public information, at present, almost all agricultural production in Japan has been mechanized, and the level of agricultural mechanization in Japan is in the leading position in the world in rice cultivation, the most important food crop in the world.

3. Analysis of market demand for agricultural mechanization in Asia and other countries

The reason why Japan's agricultural mechanization has achieved such excellent results is not unrelated to its decades of land improvement plans. As a hilly and mountainous country, Japan simply cannot escape the fate of small plots. However, since the 1960 s, Japan has reorganized and rezoned the land, uniformly set standard paddy field specifications, and strengthened the construction of farmland water conservancy facilities.

In addition, Japan has developed small agricultural machinery according to local conditions. It is no exaggeration to say that Japan's agricultural refinement is not inferior to that of the United States, and there are corresponding agricultural machinery in every link from planting to harvesting. After the bottleneck of agricultural mechanization was removed a little bit, Japan's agricultural level also jumped to the international advanced ranks.

4, Asia region and national agricultural mechanization industry trend forecast.

The promulgation and implementation of a series of laws and regulations in Japan revolve around the fundamental purpose of "vigorously developing agricultural mechanization and promoting agricultural modernization", so there is a strong consistency in policy. These laws and regulations are not separated from each other, but complement each other. This series of continuous laws and regulations provide systematic and effective policy and legal support for agricultural mechanization in Japan.

Japan's strong agricultural subsidy policy has effectively promoted the popularization of agricultural mechanization, and then promoted the development of the whole agriculture. As our country is currently in the transition period to urbanization, a large number of surplus labor in rural areas are transferred to cities, resulting in a large number of abandoned arable land, and the enthusiasm of farmers to engage in agricultural production is very low.

The United States, Japan and Europe are several with high level of agricultural mechanization development. The reason why these agriculture is developed is that they not only have a sufficient number of agricultural machinery, but also have formed an agricultural mechanization system suitable for their respective national conditions. They are typical in agricultural production, crop planting, land management scale, farmers' economic income, social service system, and the level of agricultural mechanization.

According to the analysis of the comprehensive strength of agricultural machinery, as far as the world is concerned, American agricultural machinery should be the only one, with John Deere, Case New Holland and Aiko occupying the top three. Germany, Japan, South Korea, the Netherlands and other developed countries have the second gear of agricultural machinery. At present, China is in the top position in the third gear. Because China's agricultural machinery can only be called agricultural machinery power, not agricultural machinery power.